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Mindset by DIVE Studios

Art Direction, Designs, and Branding

During my time at Mindset, I was directly responsible for our branding and oversaw all public facing visuals and assets. I had the honor of working with an extensive list of artists including: Aminé, WOOSUNG, keshi, Summer Walker, Dream Perfect Regime (DPR), Julia Michaels, 6LACK, eaJ, Eric Nam, Maggie Lindemann, slowthai, Catriona Gray, and more.

Mindset Collection Trailers

I had the opportunity to oversee 20+ trailers for each artist’s Collection launch. I revamped the purpose and storyline of our trailers for the Mindset brand while still making each video special to the individual artist. For these trailers, I oversaw the creative during production days, post-production storyline development, and overall brand alignment. All of this was done in collaboration with each video’s respective Directors, Producers, DPs, editors, etc. Below are a few examples of Mindset Collection trailers.

Marketing Assets

Graphics and Videos Created by Me

Mindset App Icon Design

Mindset App Icon Redesign 

Mindset Artist Compilation

Postcard print featuring breadth of Mindset artists

WOOSUNG Tracklist of Mindset Episodes

Episode Tracklist Graphic Mockup (featuring WOOSUNG)

DPR Guess Who Edit

"Guess Who" Graphic (featuring Dream Perfect Regime)

Mindset Discord Cover Image Edit

Discord Cover Image Collage

Social Graphic Edits

App Demo Video Edit

Graphics and Videos under my Creative Direction

Social Graphic Edits

Made by a team of designers

Mindset App Login Page Animation

App Login Page Animation

Made by Isabelle Kalyn

Mindset Website Asset
Mindset Website Asset Animation

Mindset Website Assets

Made by Isabelle Kalyn

Mindset App Discovery Social Graphic

Social Graphic Edits

Made by Isabelle Kalyn

Behind the Scenes Content Edit

Made by Isabelle Kalyn

Mindset App Store iOS6 Images.jpg

App Store Image Set

Made by Sarah Lee

Paid Ad Creative

Made by Sarah Lee

Social Videos (Content Previews)

Made by Sarah Lee, Isabelle Kalyn, Joy Chen

Photography Style

Led the creative direction of photography to be used in-app and within all marketing materials. 

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