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Mindset by DIVE Studios

Art Direction | Branding | Marketing Assets

During my time at Mindset, I was directly responsible for our branding and oversaw all public facing visuals and assets. I had the honor of working with an extensive list of artists including: Aminé, WOOSUNG, keshi, Summer Walker, Dream Perfect Regime (DPR), Julia Michaels, 6LACK, eaJ, Eric Nam, Maggie Lindemann, slowthai, Catriona Gray, and more.

Mindset Collection Trailers

I had the opportunity to oversee 20+ trailers for each artist’s Collection launch. I redefined the purpose and storyline of our trailers for the Mindset brand, ensuring each video remained unique to the individual artist. My responsibilities included managing the creative direction during production, developing the storyline in post-production, and maintaining overall brand alignment. This collaborative effort involved working closely with Directors, Producers, DPs, editors, and other team members. Below are a few examples of Mindset Collection trailers.

Collection trailer examples

All Videos

Marketing Assets

Examples of graphics and videos created by me.

Mindset App Icon Redesign

Mindset App Icon Design

Postcard print featuring breadth of Mindset artists

Mindset Artist Compilation

Episode Tracklist Graphic Mockup (featuring WOOSUNG)

WOOSUNG Tracklist of Mindset Episodes

"Guess Who" Pre-release Graphic (featuring Dream Perfect Regime)

DPR Guess Who Edit

Social Graphic Edits

App Demo Video Edit

Marketing Assets Cont.

Examples of graphics and videos under my creative direction.

App Login Page Animation

Mindset App Login Page Animation

Social Graphics & Fan Posters

Landing Page Assets

Mindset Website Asset
Mindset Website Asset Animation

App Store Image Sets

Mindset App Store iOS6 Images.jpg

Paid Ad Creative

Content Preview Social Videos

Behind the Scenes Content Edit

Photography Style

Led the creative direction of photography to be used in-app and within all marketing materials.

Headshots

Full Body